THE CREATION OF A GLOBAL ICON
After updating the global Hard Rock brand the cafe side of the business needed a symbol of its own.
The Hard Rock Fork became the unifying global icon for nearly 200 restaurants across 74 countries.
THE CREATION OF A GLOBAL ICON
After updating the global Hard Rock brand the cafe side of the business needed a symbol of its own.
The Hard Rock Fork became the unifying global icon for nearly 200 restaurants across 74 countries.
