SAVE WHEN YOU DRIVE. SAVE WHEN YOU DON’T

This campaign was designed to drive awareness of the insurer’s suite of telematics offerings, the established Safe Pilot and new Safe Pilot Miles. The former helps members save based on how safely they drive. The later helps members save on how many miles they actually do. The campaign acknowledged the competitive nature of modern life with a friendly twist that brings everyone to the same place, savings on auto insurance. The approach netted a meta idea that celebrated our individual differences while showcasing USAA as a unifier focused on something we could all agree on. Originally planned to be a digital campaign, the larger USAA organization grew so excited about the approach they expanded its usage to broader awareness channels including broadcast and CTV.